Atlantis Marketplace has undertaken aggressive marketing of its site over the past few months, touting superior features to those offered by Silk Road. Its aim has been to both attract new customers and lure clients away from the incumbent giant, but so far they must be underwhelmed by the response.
Attracting sellers has not been an issue. Many of Silk Road’s top-rated vendors set up shop with Atlantis, enticed by waiver of set-up fees ($500 at Silk Road) and low commission rates (Silk Road takes a sliding scale from 10% of the first $50 to 1.5% of everything over $1000, vs Atlantis 6% of the first $50 down to 1% over $1000). Atlantis went out of their way to verify their identities, and the vendors passed on the savings to their customers by way of lower prices.